Websites are an excellent way to express as best we can our essence, our mission, our vision, our information. ISHOF , Dixie Zone, and Gold Coast LMSC have excellent websites; we do not propose any ways of improving them. We have immense control over what we do with our websites and we've done them well.

Social media has greater power to connect us with big concentric circles of people with whom we have or imagine we have some commonality. It works because it's creators have carefully controlled what one can do in the world they created so that it will very easy for people to get connected. This provides great marketing opportunity, but it is not nearly as easy to control what we do in social media as it is with websites.

There is room, however, for ISHOF , Dixie Zone, and Gold Coast LMSC to have ten or a hundred times as much exposure as we have now by effective promotion with social media.

Possibly there are four (or more) truths that make this possible:

1. Our nation (and our planet) have immense problems related to obesity and fitness. Our sport is immensely relevent to that urgency. Maybe ours is the best sport.
2. We have authority to speak to a major concern, that of protecting the resources of our seas, our gulfs, our bays, our lakes, our rivers. 71% of our planet is covered by water.
3. Millions of people on the planet and thousands of people in SE Florida can be helped by what we offer.
4. If we wish to increase membership and/or contributions, two avenues make sense.
   • Effective use of social media requires that someone take on the job of editor, writer & technician. This person's mission is to cause information of interest to their public to appear in their Facebook News Feeds and whatever other social media are to be used. Sometimes a weekly item will be sufficient. Other times there might be two per day. This job is likely to require a couple of hours a day, say ten hours a week from a talented person.
   • The second idea has a strange name (viral marketing), but it can be remarkably effective. Family Promise of South Palm Beach County raised $69,633 in 90 days by asking faithful followers to ask for donations of their friends. 31 people became "team leaders", sending .... e-mails asking for donations. We raised $69633, and created a base of supporters for future fundraising needs. We did this with software designed for fundraising via social media (DonorDrive from Global Cloud).